MATCH OF THE DAY 2004 – ongoing.

Published on: 19-08-2019

MATCH OF THE DAY (Geert Mul, 2004-2008. Version II 2017 – ongoing ).


An image analysis algorithm compares daily about 40.000 images from 300 Television-Channels. The software then pairs images which, according to the algorithm, make a good visual match. The A.I. does not understand or even sees images; it just applies pixel statistics and calculates the visual similarity. But people can’t help to assign meaning to similar images. The matches put together by the computer trigger sensations of poetry, humour, beauty or disgust in the eye of the beholder. The artist is playing with our inability to ‘see’ without interpretation, and the computers inability to ‘just calculate’ without bestowing meaning.



THE MATCH-MAKER BOOK: